Switch: How to Change Things When Change Is Hard
| Author | : | |
| Rating | : | 4.61 (609 Votes) |
| Asin | : | 0385528752 |
| Format Type | : | paperback |
| Number of Pages | : | 305 Pages |
| Publish Date | : | 2015-03-24 |
| Language | : | English |
DESCRIPTION:
The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan
John Kotter and Dan Cohen – facilitates great conversations and brings forth profound questions and insight into Chip and Dan Heath’s Switch – although a more superfluous exploration of change management than the more scholarly pieces on the subject by Dr. John Kotter and Dan Cohen – facilitates great conversations and brings forth profound questions and insight into the emotional dimension of change management. Instead of focusing on “people problems” so agonized over by Dan Cohen in his The Heart of Change, Switch offers provocative narratives that instill a more practical and wholesome approach to change management that &l. Excellent "business" book that has implications for your real life, too Andrew Knight I am by no means a big fan of "business books". Most feel like they're thrown together quickly and read like dirge. I was pleasantly surprised by Switch -- which both reads easily and is absolutely relevant to the problems we all face in our work (and personal) lives. It breaks down the process of change into three easily-remembered and compelling constructs, and gives lots of practical examples for each construct. I found myself incorporating the concepts from Switch into my daily activities immediately, and my zeal for the model hasn't dimini. "This book delivers: how to really make change happen" according to Sue Allen Clayton. There is no doubt that change is hard, but this book actually explains how to make change occur. It covers how to make changes even when people don’t see the need to change, don’t believe change will work, or agree change is required but aren’t making any progress toward changing.The book begins by explaining why change is so hard. The reason is that we have rational and emotional minds that have different objectives. While my rational mind knows that I should be at the gym, for instance, my emotional mind says it’s okay
The emotional system is, well, emotional—and impulsive and instinctual.When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). Managers trying to overhaul an entrenched bureaucracy. They seemed to share a similar game plan. (If people hate change, then having a kid is an awfully dumb decision.)It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance? We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. Ac