Social Media Strategy: Tools for Professionals and Organizations
| Author | : | |
| Rating | : | 4.31 (651 Votes) |
| Asin | : | 1506346243 |
| Format Type | : | paperback |
| Number of Pages | : | 328 Pages |
| Publish Date | : | 2017-10-12 |
| Language | : | English |
DESCRIPTION:
in organizational communication from the University of Kansas. In addition to many guest-speaking opportunities in the U.S., he has also been invited to speak internationally at places such as The University of Pisa, The University of Aberdeen, The University of Ulster, as well as to numerous multi-national businesses and professional organizations. His
Simone Byrd"A much needed summary of social media concepts and platforms. Dodd"This is the best approach I have ever seen for this course."--Pj Forrest"The strategic content of the book lays a quality groundwork that allows a myriad of applications."--Dr. De Blasio"Clampitt's social media text makes a valuable addition to organizational social media curriculum. Not only does it promote marketing in general, but it serves as a practical guide for analysis and productivity as related to current social media applications."--Pamela Hill, MLIS"I like the strategy approach because social media is often perceived to be spur-of-the-moment with little planning; the more that myth is dispelled, the better. So
Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.. Clampitt,shows professionals and organizations how to use social media more effectively and strategically. Social Media Strategy: Tools for Professionals and Organizations,by Phillip G. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics