Selling the Dream
| Author | : | |
| Rating | : | 4.84 (571 Votes) |
| Asin | : | 0887306004 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2014-05-01 |
| Language | : | English |
DESCRIPTION:
He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.. Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc
From Library Journal Kawasaki, a writer, consultant, entrepreneur, and former product manager for Apple Computers, offers a new selling concept that he calls "evangelism." He defines this as "the process of convincing people to believe in your product or idea as much as you do." Drawing on his own experiences promoting the Macintosh computer and the case studies of both profit and nonprofit organizations, Kawasaki analyzes the characteristics of successful evangelists. Among them are: MaryAnne Schreder's Centre for Living and Dying, Mary Furlong's SeniorNet, Anna Roddick's The Body Shop, and Bob Hall, manager of product planning research for Mazda. Appendixes include the Macintosh's original product introduction plan, a bibliography, and a list of sources. John's Univ. . Kawasaki presents guidel
One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketin
"Hasn't lost a step" according to Marque Pierre Sondergaard. I first read this book back in 1998 when I was heavily influenced by Guy's entrepreneurial Rules for Revolutionaries/Kick But campaign. I have since referred to it often for its sheer enthusiasm and many inspirational insights in different areas of business.12 years later I find myself in charge of Imagination Technologies' developer programme POWERVR Insider - much the same function as Guy had in Apple when he gathered the experiences furnishing the pages of this book. With the professional insights and experiences of my position, I can testify, this book (still) rocks! Like e. Stevishere said Three Stars. Quite outdated.. "Good book, could be used for evil though" according to Amazon Customer. Good book, could be used for evil though. I could easily start a cult now. Actually i hear there are pretty nice tax benefits to starting a religon.hmmmm