Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
| Author | : | |
| Rating | : | 4.53 (716 Votes) |
| Asin | : | 1118340515 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-08-31 |
| Language | : | English |
DESCRIPTION:
"Insightful and Inspiring" according to Amazon Customer. In April 2016 I read a thought leadership article that discussed how it took the world 25 years to understand electricity, and how to leverage it for growth, innovation and opportunity. The article then spoke to how we are currently in the same space with digital and social media. Amy Jo Martin and Digital Royalty are the exception. Not only did they immediately grasp the power of digit. From one renegade to another, I was hooked cksyme Amy Jo Martin's book was not an epiphany for me, it was a confirmation. I have a social media agency that also does crisis communications and social media training and have long been trying to fit my style of leading into the current social media strategy mold: this is how you get more followers, this is where you should be (Facebook, Twitter, Instagram), etc. This book helped me realiz. Very Helpful I wanted to share with Amazon visitors my review via the "I'm Reading" (Facebook app). "It's a risky thing to embrace social media, but the truth is that nothing worth doing is without risk." For those still sitting on the fence when it comes to using social media, you will enjoy and profit from Amy Jo Martin's book. An insightful comparison: "A home with hundred-year-old heart pine flo
People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic resultsShows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinityFilled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetizationExplores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional livesThe book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. Learn the rules to building loyal (and lucrative) digital followingsRenegades Write the Rules reveals the innovative strategies
Q& A with Author Amy Jo Martin