Rebranding Europe: Fundamentals for Leadership Communication
| Author | : | |
| Rating | : | 4.67 (918 Votes) |
| Asin | : | 9057186209 |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2016-02-13 |
| Language | : | English |
DESCRIPTION:
About the AuthorWith a background including positions such as Communication Officer at the European Commission and Press Officer and Spokesperson to diplomatic missions in Brussels, Stavros Papagianneas is a Senior Communications Strategist with more than 20 years’ experience in strategic communications, public affairs, PR and media relations. He has also been a member of the Working Party on Information of the Council of the EU. He is the author of many articles in EU media like New Europe, L' Echo, De Tijd, Communication Director and Research Europe.
"Recommended !" according to Helena Willems. Rebranding Europe focuses on building trust and reputation through strategic communications. The book offers a useful view on how to win “the hearts and minds” of the European citizens. It gives interesting & valuable key recommendations on how to communicate effectively. - in a clear and understandable way - and most of all how to be strategic.. Is the EU doomed? Yes, unless it changes. Amazon Kunde Very interesting book. Well written. Accurately depicts the communication failings of the European Union and a few of the underlying structural deficiencies. A must-read for people involved in the EU project.
With a background including positions such as Communication Officer at the European Commission and Press Officer and Spokesperson to diplomatic missions in Brussels, Stavros Papagianneas is a Senior Communications Strategist with more than 20 years’ experience in strategic communications, public affairs, PR and
It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. Rebranding Europe explores why EU communication fails and how to make it succeed. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.