Purple Cow, New Edition: Transform Your Business by Being Remarkable
| Author | : | |
| Rating | : | 4.25 (818 Votes) |
| Asin | : | 1591843170 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-05-05 |
| Language | : | English |
DESCRIPTION:
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO
He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes “Seth Godin alters the way people think about marketing, change, and work.”—Selling Power “I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation “Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing. Combine their brains and shave their heads. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pund
Mitch Garcia said Having a Purple Cow. This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation f. I'm a fan of Seth Godin's direct, no nonsense style Mike Kimmel Scenes for Teens I'm a fan of Seth Godin's direct, no nonsense style. I've read several of his other books and subscribe to his daily blog, which is excellent. This book is unique and I think it's a particular standout. The format is unusual in that it's not broken down into standard chapters, but is one continuous unbroken chapter instead. The real-life sales, marketing, and creativity examples the author shares will really help push your thinking out of the box, and each company story is listed in the table of contents as though it was a stand-alone chapter.. Practical Alternative Strategy to traditional marketing/advertising. The Pool Steward As a small business owner myself, I have made many of the mistakes noted in the book regarding using traditional marketing techniques for my business. Seth Godin explains why traditional marketing/advertising, once tried-and-true methods of product market development, are less effective (if not ineffective) due to an oversaturated, over-advertised public, and commodity products that already dominate traditional ad space in print and media.The alternative strategy is simply to do something remarkable in your ad campaigns and in your product. He
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.. In Purple Cow, first published in 2003 a