Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
| Author | : | |
| Rating | : | 4.18 (750 Votes) |
| Asin | : | 0538480882 |
| Format Type | : | paperback |
| Number of Pages | : | 344 Pages |
| Publish Date | : | 2015-06-09 |
| Language | : | English |
DESCRIPTION:
This book overcomes one of the key weaknesses of its competitor, Nagle and Holden's Strategy and Tactics of Pricing, i.e., not enough tools to arrive at prices." -- Praveen Kopalle, Tuck School of Business, Dartmouth College . It explains conceptual pricing topics that can be readily understood and applied by managers setting and managing price." --Steve Shook, University of Idaho"The book not only covers the various aspects of strategic pricing, it also provides the necessary quantitative tools to determine the price levels. "The book is the most comprehensive pricing strategy book currently available on the ma
Dr. With hard-hitting, focused messages for executives, he regularly presents actions that lead to dynamic results. Dr. Smith provides strategic pricing support for globally leading firms such as Symantec, as well as a host of entrepreneurial firms and portfolio companies of private capital. Smith h
In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J
"Although a textbook an easy and very informative read!" according to john stanhaus. I first purchased this book about a year ago as I was beginning to re-engage in a B2B industry I had previously spent 20+ years in. Strategy is always an interesting topic, and inquisitive by nature I have always been intrigued by why firms, mine and others took the pricing actions that they did, so I bought the "textbook". Although as a textbook it is complete wit. J. Markwald said The Pricing Bible. Pros: The book covers just about every pricing topic that a reader could wantany many that a reader will never need. It also goes into the math behind the various strategies, but in a way that does not make it required reading to incorporate the strategies. In short, it is a great primer on pricing strategy and will allow the reader to go as deep as they want.Cons:. AR said I have tried to look stuff up in it and have not been able to do so - index is useless.. Way overpriced for what it is. Only purchased it because it was required for a class. Theories are not explained well and no examples are provided. I have tried to look stuff up in it and have not been able to do so - index is useless.