Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips
| Author | : | |
| Rating | : | 4.33 (766 Votes) |
| Asin | : | 1941688446 |
| Format Type | : | paperback |
| Number of Pages | : | 158 Pages |
| Publish Date | : | 2015-04-18 |
| Language | : | English |
DESCRIPTION:
JS"An excellent exploration of why CPG leaders should be afraid!" according to JS2An excellent exploration of why CPG leaders should be afraid! The ideas Dave presents here are critically important for large, established, consumer brands - particularly those in CPG/FMCG. If the general management and marketing teams of these businesses are in it for the long haul they shold indeed be constructively paranoid.I think the case made in Predicting the Turn is well made and the 'how to meet the challenge' sections are probably as well developed as they could be, I think the reality is that large brands and the companies behind them have been optimized to run a certain way, and changing that quickly is not something easily done (understatem. 8. The ideas Dave presents here are critically important for large, established, consumer brands - particularly those in CPG/FMCG. If the general management and marketing teams of these businesses are in it for the long haul they shold indeed be constructively paranoid.I think the case made in Predicting the Turn is well made and the 'how to meet the challenge' sections are probably as well developed as they could be, I think the reality is that large brands and the companies behind them have been optimized to run a certain way, and changing that quickly is not something easily done (understatem. An excellent exploration of why CPG leaders should be afraid! The ideas Dave presents here are critically important for large, established, consumer brands - particularly those in CPG/FMCG. If the general management and marketing teams of these businesses are in it for the long haul they shold indeed be constructively paranoid.I think the case made in Predicting the Turn is well made and the 'how to meet the challenge' sections are probably as well developed as they could be, I think the reality is that large brands and the companies behind them have been optimized to run a certain way, and changing that quickly is not something easily done (understatem. 8 said An excellent exploration of why CPG leaders should be afraid!. The ideas Dave presents here are critically important for large, established, consumer brands - particularly those in CPG/FMCG. If the general management and marketing teams of these businesses are in it for the long haul they shold indeed be constructively paranoid.I think the case made in Predicting the Turn is well made and the 'how to meet the challenge' sections are probably as well developed as they could be, I think the reality is that large brands and the companies behind them have been optimized to run a certain way, and changing that quickly is not something easily done (understatem. Must-read for corporate execs to better understand start-ups and innovation I. Weiss Predicting the turn is an important read for corporate executives who want to better understand how start-ups and innovation are disrupting many of the tried and true business models. The book provides a roadmap for how large corporations can and should work with early-stage companies, to help the large corporations win in the new game of business.For bigger companies, the options are ‘Acquire’, ‘Invest’, ‘Partner’, or ‘Build’. Each of these tactics have pros and cons that the book brings to life through easy-to-read stories of real world compan. "A great wake-up call and action guide for business leaders" according to MC. Highly recommended. Dave provides a smart, insightful, and very actionable look at how big companies can predict and embrace the fast changes we face and leverage start-up strategies and partnerships to win in that context. And, as a great bonus, the use of many examples and stories makes this book a fast and enjoyable read!
The lessons taught include:Your competitors of today are not your competitors of tomorrow: One of the biggest mistakes that big companies make is underestimating their Total Available Market and where their future competitors will emerge from.Innovation-driven acquisition can be the new R&D: Every industry is being transformed by technology, Acquisitions can infuse Digital DNA into a company's core business both in terms of business models, as well as human talent.Incumbents have an opportunity to disrupt the disruptors : By taking inspiration from a startup or innovative competitor, big companies can use their scale, brand, and financial resources to launch a new effort. When the S&P 500 was launched in 1958, the average company remained in the index for roughly 61 years.Today, an S&P 500 company is being replaced about once every two weeks. It is no wonder that disruption and innovation are at the top of every executive agenda for the world's largest companies. His insight-filled book Predicting The Turn teaches the world's largest companies how to foresee the future of their industries. As a brand marketer, venture investor, and startup advisor, Knox provides a one-of-a-kind worldview into the changing relationship between startups and Fortune 500 companies. These leaders are trying to deter
Dave Knox is Managing Director of WPP Ventures and Chief Marketing Officer of Rockfish, a WPP agency. Dave is a Managing Partner in the VC firm Vine St. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge's Digital A-List. . Ventures and is
The largest brands connecting with startups, creating a flywheel of energy. In Predicting the Turn, Knox lays out brilliant-but-simple strategies for how large companies can meet their industries' inevitable disruption head on. Major companies seeking a pilot to help guide them through the new turbulence will find this book of immeasurable value. --Pete Blackshaw, Global Head of Digital & Social Media, Nestlé . Others have written the book on theory, Dave applies over a decade of real world experiences and stories that truly bring the concepts to life. --Sir Martin Sorrell, CEO, WPPThe future of innovation is all about connectivity. I can't think of a single person more uniquely qualified to connect the dots and layout the playbook for making it happen. Speed beats scale, but speed alone is not enough. Through real-world examples of technology impacting even the most traditional organizations, he shows how the startups, software, and social changes these companies fear