Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More
| Author | : | |
| Rating | : | 4.47 (546 Votes) |
| Asin | : | 1118488407 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2017-10-04 |
| Language | : | English |
DESCRIPTION:
She founded and operates PhotoMint, an online business development resource for photographers. Lara's work has been published in more than 70 magazines and professional photography blogs.. Lara White, a widely recognized expert in the field of photography business education, has been a successful wedding photographer and now devotes her energy to helping other photographers master the business aspects of running a studio
Lara White has collected the best advice from her popular photography business website, Photomint, into this guide for your reference. Whether yours is a new or long-standing photography business, you have plenty of competition. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for businessAuthor Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses growCovers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketingProvides proven tips for building a successful photography busin
Sound advice, well delivered. an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work (ePHOTOzine, April 2013) An often taken for granted, but crucial part of becoming a professional photographer. (Digital SLR Photography, July 2013) Including useful graphics, tables and photos, it s an informative, honest book. (What Digital Camera, January 2014)
A must read for those in the business of photography. T.F.Lemieux This book is chock full of information for anyone running or starting a photography business. Lara covers so many things in this book that until now have been neglected leaving photographers to figure it out for themselves for far to long. From making the transition from hobby to business, to marketing, to work flow, to pricing, you name it, she's got it covered. Lara's writing flows well and is easy to comprehend. It is detailed enough to be helpful without bogging the reader down with needless rabbit trails. The order of the book is well thought out and le. Bonnie Joy Dewkett said Great book filled with info. I have a MBA in Marketing and I assist my husband in marketing his photography business. I was unsure if this book would have anything new for me. However, it is filled with ideas, websites and tips I could implement right away. The book saved me from hours of online research and having to learn things the hard (and slow) way. I have lots of pages bookmarked for future use and I have lots of action items and inspiration in the pipeline now. A must for anyone looking to take their photo business to the next level. Well worth the investment.. Excellent resource for anyone considering going pro This is a book that tells you how to run a successful photography business, not how to take good photos. It comprehensively covers pretty much everything you need to know about setting up your business, business planning, sales & marketing & maximizing profits in a straightforward no nonsense way, explaining the pitfalls & giving lots of real life examples from successful photographers. I had a long corporate career so much of this is second nature to me, however I did still get some useful ideas from this book, & I am sure that anyone without business exper