Not Quite a Cancer Vaccine: Selling HPV and Cervical Cancer
| Author | : | |
| Rating | : | 4.91 (671 Votes) |
| Asin | : | 0813587786 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2017-04-28 |
| Language | : | English |
DESCRIPTION:
healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. In Not Quite a Cancer Vaccine,
Despite their potential good, inappropriate promotions of new technologies may minimize or even ignore the health inequities they aim to address.". "Not Quite a Cancer Vaccine offers an intimate examination of HPV vaccine narratives, traced through public media, clinics, conferences, and public policy debates. In an era of commodified health care, such explorations are necessary to lay bare the motivations of health interventions as a public good only after corporate interests are served