No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
| Author | : | |
| Rating | : | 4.42 (853 Votes) |
| Asin | : | 1599184001 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2015-11-23 |
| Language | : | English |
DESCRIPTION:
Great book to understand profiting, margins and pricing strategies to get the max out of your business! Every chapter of this book is worth reading 3+ times for the serious business person to fully get the meaning of each word, example and idea. I love the fact that this book is founded in experimental evidence and not theory. I hate theory related to business and here is not one bit. And anyone who values that will get this book right now. Dan Kennedy is straight-forward and fun to read.However I didn't give a 5 star. As of Februa. "Excellent information at the price" according to Loren Woirhaye. Much of the information in here is nothing new if youare already familiar with Dan Kennedy's general gist.He's been talking about premium prices now for manyyears this book largely summarizes his thoughts andexperience on the matter.Despite the predictable content for readers familiarDan Kennedy/Jay Abraham (et al) school of businessthinking, there is some brainy stuff in the back.The more complex arithmetical stuff draws fromLar. Kennedy always guaranteed to to provoke those with closed minds Weedavie First, an admission - I'm a business coach and direct response marketer/consultant to the green/landscape-oriented small business industries (landscapers, sprinkler contractors, lawn care providers, landscape lighting contractors, garage floor and garage makeover contractors, Christmas lighting contractors, etc.) and I own all of Dan Kennedy's 'NO BS' books, as well as many others not in the series. I've attended 4-5 of his GKIC
They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. Millionaire maker Dan S. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Kennedy and Marrs disclose little-known revelations about the power of pricing including: the 9 ultimate price and fee f
About the AuthorDAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.
KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.. DAN S