Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)
| Author | : | |
| Rating | : | 4.93 (640 Votes) |
| Asin | : | B00O1335IQ |
| Format Type | : | |
| Number of Pages | : | 529 Pages |
| Publish Date | : | 2015-10-04 |
| Language | : | English |
DESCRIPTION:
The Premier DIY Music Marketing Book William C. Cook I read the entire book (267 pages minus appendices) over four weeks. I highlighted, underlined, and wrote notes on almost every page. I collated the notes into a complete marketing plan, according to the book format. And the result was better preparation to promote an independent music project on a limited budget.This book is the premier one. It was published in late 2014 by a 25-yr music-indust. "My band, The Quarantined thequarantined. com" according to surefire. My band, The Quarantined [] is playing live, releasing/promoting our new album, working with filmmakers, getting our music in awards shows, and has a bright future, all because we were able to organize our goals and vision into realistic and acheivable tasks. Everybody who I show my business Plan of Attack to, immediately wants to work with us. Bobby's books have been the "light to guide when al. Fletcher Beasley said Excellent resource for independent artists. With the changing landscape of music distribution and consumption, it can be very difficult to get one's head around the best way of building an audience and distributing independent music. This book is the best resource I have seen for approaching marketing as an independent artist. There are so many ideas and resources in here that I found myself going back over sections with a highlighter to
. He teaches at Musicians Institute, UCLA Extension, and Berklee College of Music. He is VP of Special Events for the American Marketing Association and founder of Bobby Borg Consulting, where he assists rising music professionals globally. BOBBY BORG has over 25 years' experience in music as a former recording/touring artist for Warrant, Beggars and Thieves, and other groups. Borg is the author of The Musician's Handbook and over 1,000 magazine and blog a
Of course there are any number of self help books out there but if you are really serious about selling your music (and lest we forget making the music, the fun bit, is no real problem for most musicians, what comes next is equally as important and far more difficult) then this well researched, practical, step-by-step guide to producing a custom, low-budget plan of attack is a must. --Total Music Book Reviews''Borg doesn't mess around with diluted ideas and c' mere-buddy-let-me-school-you approaches to this subject; as a professional marketer, he takes his work seriously and presents it as such.'' --
In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. It's the perfect blend of left-brain and right-brain marketing. (Music Pro Guide Books & DVDs). The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professi