Mobile Marketing: Finding Your Customers No Matter Where They Are
| Author | : | |
| Rating | : | 4.76 (570 Votes) |
| Asin | : | 0789739763 |
| Format Type | : | paperback |
| Number of Pages | : | 360 Pages |
| Publish Date | : | 2018-02-11 |
| Language | : | English |
DESCRIPTION:
Good overview of the marketplace Mobile Marketing is a good, general overview of the mobile landscape in the US (there is a chapter on international developments). It provides readers with brief descriptions of such topics as mobile advertising, location-based services, mobile search, m-commerce, etc. It serves as a starting point for readers - and lets you determine areas that require additional research. I. "Mobile Marketing" according to Richard Mcguire. This a great resource for anyone interested in Mobile Marketing. It covers the history of cellular and projects what the future holds. Learn the difference among 1G-Mobile Marketing This a great resource for anyone interested in Mobile Marketing. It covers the history of cellular and projects what the future holds. Learn the difference among 1G-3G GPS and now Mobile Marketing Richard Mcguire This a great resource for anyone interested in Mobile Marketing. It covers the history of cellular and projects what the future holds. Learn the difference among 1G-3G GPS and now 4G phones. Also the different platforms and the customer profiles of who is more likely to use which phone and which carriers for their service. Also tells you about SMS and MMS messaging for market. G phones. Also the different platforms and the customer profiles of who is more likely to use which phone and which carriers for their service. Also tells you about SMS and MMS messaging for market. G GPS and now Mobile Marketing Richard Mcguire This a great resource for anyone interested in Mobile Marketing. It covers the history of cellular and projects what the future holds. Learn the difference among 1G-3G GPS and now 4G phones. Also the different platforms and the customer profiles of who is more likely to use which phone and which carriers for their service. Also tells you about SMS and MMS messaging for market. G phones. Also the different platforms and the customer profiles of who is more likely to use which phone and which carriers for their service. Also tells you about SMS and MMS messaging for market. "The Only Book On Mobile Marketing Worth Reading" according to Mr. F. Costello. There are three people in the world who truly know marketing and optimisation for mobile, two of them owe everything to the third person which is the author of this book Cindy Krum.Cindy is simply THE AUTHORITY on all things mobile, this is clearly the best book on mobile marketing and optimisation ever written.Want to see what the future of marketing looks like, buy this boo
She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. She writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. S
Topics include - Getting started fast with mobile marketing - Understanding the international mobile marketing landscape - Targeting and tracking the fast-changing mobile demographic - Taking full advantage of the iPhone platform - Leveraging mobile advertising, promotion, and location-based marketing - Building micro-sites and mobile applications - Performing search engine optimization for mobile sites and applications - Building effective mobile affiliate marketing programs - Integrating online and offline mobile marketing - Avoiding mobile marketing spam, viruses, and privacy violations - Previewing the future of mobile marketing . Above all, Krum shows you how to effectively execute on your mobile marketing opportunities-driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. From the Back Cover Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile m
Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include• Getting started fast with mobile marketing• Understanding the international mobile marketing landscape• Targeting and tracking the fast-changing mobile demographic• Taking full advantage of the iPhone platform• Leveraging mobile advertising, promotion, and location-based marketing• Building micro-sites and mobile applications• Performing search engine optimization for mobile sites and applications• Building effective mobile affiliate marketing programs• Integrating online and offline mobile marketing• Avoiding mobile marketing spam, viruses, and privacy violations• Previewing the future of mobile marketing. Mobile MarketingFinding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales,