Mastering Layout: On the Art of Eye Appeal
| Author | : | |
| Rating | : | 4.51 (661 Votes) |
| Asin | : | 091138068X |
| Format Type | : | paperback |
| Number of Pages | : | 127 Pages |
| Publish Date | : | 2013-01-29 |
| Language | : | English |
DESCRIPTION:
More than 80 illustrations demonstrate before-and-after results of applying the principles. This best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.
Mike Stevens was a popular sign artist of the 1970s and 1980s. . He authored several books on sign design, and contributed numerous articles to sign industry magazines
"I frequently find myself revisiting sections of this book time and time again." according to GK. One of the very first books I purchased upon pursuing a career in the design field. Mike Stevens' principles on layout process are timeless and you will see this once you read through this book. I frequently find myself revisiting sections of this book time and time again and I have owned it for about 10 years. J. Konanz said My #1 Go-To for Professional Design Work. Best layout book I own! A lot of things I learned in school, but Mike Stevens spells it out in straightforward, digestible terms that will help any graphic designer tighten up their layouts. Although it's geared toward sign and show card writing, I found myself applying it to book, ad, and web layouts all the . Absolute must for Sign Writers! Alex Polzin This book is amazing. Fairly easy read but with great detail and technical help. Mastering the Art of Layout can help you critique your own work. A must for any one wanting to learn layout or how and why sign can look like terrible. Great great book.
About the Author Mike Stevens was a popular sign artist of the 1970s and 1980s. He authored several books on sign design, and contributed numerous articles to sign industry magazines.