Marketing: A Love Story: How to Matter to Your Customers
| Author | : | |
| Rating | : | 4.35 (720 Votes) |
| Asin | : | B00O3597M0 |
| Format Type | : | |
| Number of Pages | : | 422 Pages |
| Publish Date | : | 2016-07-06 |
| Language | : | English |
DESCRIPTION:
Marketing is the way we communicate how our ideas translate to value for people in a marketplace.Marketing has become a necessary evil for every business, but what if we adopted a different view of it?What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."—SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. "Bernadette's back, and just in time
Inspirational but lacks actionable details Gary La Court I am the CEO of a pretty good size company and I found this book to be inspiring. The authors basic point, that we get caught up in the short-term way too much and don't think about building relationships and deeply connecting with customers nearly enough, is spot on and really resonated with me.The book helps us refocus, and it does it wit. How content marketing entices people to become customers While the title goes a bit far - ultimately marketing is about making sales, not love - Jiwa eloquently conveys her theme that the days of the old hard-edged, hard-sell marketing and advertising are numbered, thanks to the might of the internet and the way people now seek and consume information. She argues powerfully that content marketing. A Great Comprehensive Book of How to Make a Good Business Great Joseph Ludwig Marketing: A Love Story: How to Matter to Your Customers, written by Bernadette Jiwa is the perfect book for all businesses, primarily Entrepreneurs looking for strategies to reach their customers. The book’s main question and argument discusses ways in which businesses can make ideas reach people and relate to people rather than have