Learning Google AdWords and Google Analytics
| Author | : | |
| Rating | : | 4.46 (929 Votes) |
| Asin | : | B014NHEM2M |
| Format Type | : | |
| Number of Pages | : | 537 Pages |
| Publish Date | : | 2015-10-21 |
| Language | : | English |
DESCRIPTION:
Benjamin's narrative style and practical approach makes this book very easy to understand. Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it."Daniel Waisberg, Analytics Advocate, Google"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association"From novice online advertiser
Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:Techniques and tips for using Google AdWords and Google AnalyticsCreating, managing and optimizing search and display campaignsUsing digital analytics to measure and improve your website and marketingWritten by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organizations wanting to get the most out of their digital marketing campaigns.. Master Google AdWords and Google Analytics to run successful digital campaigns
He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.. Benjamin Mangold is Co-Founder and CEO at Loves Data. He works closely with and is highly regarded by Google's teams globally. He is a Google AdWords an
Amazing resource for AdWords and Analytics Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.. Great basics A great review of the basics.. "A Very Good Book" according to Victor Taylor. The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.