International Marketing (Irwin Marketing)
| Author | : | |
| Rating | : | 4.93 (646 Votes) |
| Asin | : | 0077842162 |
| Format Type | : | paperback |
| Number of Pages | : | 704 Pages |
| Publish Date | : | 2016-03-22 |
| Language | : | English |
DESCRIPTION:
In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive
About the AuthorPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. . In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in glo
The book met my expectations and was in great shape. My only issue was I kept sneezing Melinda L. Peter The book met my expectations and was in great shape. My only issue was I kept sneezing and had watery, itchy eyes & a runny nose every time I wound read it. I'm wondering if it may have been previously owned by someone with a cat or some type of animal that caused my allergies.. Amazon Customer said Text-Heavy Book. This book is VERY text-dense and is not a pleasurable read. I rented this for a class, and ended up only using it sparingly. The information I did use from this book was adequate.. LillieXander said User-Friendly to students. The book is really user-friendly. English is my second language, but the way this book is written makes it real easy for readers to understand.
Click "Features" below for more.. Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in glo