How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth
| Author | : | |
| Rating | : | 4.41 (890 Votes) |
| Asin | : | B071KT4PBJ |
| Format Type | : | |
| Number of Pages | : | 281 Pages |
| Publish Date | : | 2018-02-05 |
| Language | : | English |
DESCRIPTION:
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn't driving growth. It'll show you How Innovation Really Works - with measurable results you can count on.. RQ not only tells companies how "smart" they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value. If you're like 95 percent of firms, you aren't investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R&D - until now. Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of US companies engaged in R&D. First introduced in Anne Marie Knott's influential Harvard Business Review article, RQTM (research quotient) is a revolutionary new tool that measures a company's R&D capability - its ability to convert investment in R&D into products and services people wa
Constance E. Helfat said and shows companies how they can easily measure how well their R&D is translating into improved. This books does an outstanding job of debunking myths about what makes R&D effective, and shows companies how they can easily measure how well their R&D is translating into improved revenues. The RQ measure proposed in the book is easy to calculate, and doing so is likely to be a wake-up call for most companies. The book is a very readable and comprehensive discussion of where innovation efforts go right and wrong, with well chosen examples. The author clearly demonstrates the perils of outsourcing the development of innovative idea. "This book will change the way you think about innovation" according to Trey Cummings. This book is a great example of making relevant research accessible to both researchers and practitioners and will challenge your preconceived notions about innovation. The Research Quotient (RQ) of a firm is an intuitive innovation measure which has the potential to help managers identify innovation changing improvements to their organization through quantitative analysis. The book begins by establishing widely held misconceptions about innovation and offers a valuable prescriptive innovation roadmap to avoid common mistakes. I hig. This book is an easy and entertaining read Amazon Customer This book is an easy and entertaining read. As a retired senior executive at several technology-based companies, I wish that I had this book available to me during my 40+ year career. Embarrassing to me, it identified several of the methods we used to determine development budgets and to measure results-- all of which were debunked by Dr. Knott.While Chapter 10 is the foundation for the preceding chapters, the discussion of the popular misconceptions with compelling examples of these misconceptions in practice over a broad range of