Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
| Author | : | |
| Rating | : | 4.83 (946 Votes) |
| Asin | : | B00K5RSCVC |
| Format Type | : | |
| Number of Pages | : | 511 Pages |
| Publish Date | : | 2017-12-30 |
| Language | : | English |
DESCRIPTION:
Whether you are a startup entrepreneur or run a Fortune 500 company, Empathetic Marketing will provide untold value and wisdom for you and your customers." - From the foreword by Chip Conley, founder & CEO of Joie de Vivre Boutique Hotel, best-selling author of Peak and Emotional Equations"Successful marketers and brand strategists recognize that engaging consumers emotionally is key to building successful brands, but few possess the understanding necessary to actually do so. In Empathetic Marketing, Dr. With the acumen of a clinician and the skill of a strategist, Ingwer reveals the real s
Save your money. Mia Myers Obvious content, pompous writing. Nothing new here.. A true must read in todays business world. john t To say I was pleasently surprised with this book is an understatement. This book has helped me to identify my target client base as well as understand what signs to look for in what the client really needs. I would highly recommend this book to anyone in the sales world.. Good summary of how addressing basic need states can improve marketing effectiveness The author does a very good job of explaining how six need states influence our purchase decisions throughout our life. I like how he uses a continuum to compare and contrast different need states.
Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers
. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA. MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Ch