Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing
| Author | : | |
| Rating | : | 4.66 (743 Votes) |
| Asin | : | 1519506392 |
| Format Type | : | paperback |
| Number of Pages | : | 196 Pages |
| Publish Date | : | 2017-02-23 |
| Language | : | English |
DESCRIPTION:
About the Author Shivani Karwal is an entrepreneur and Founder of Digiologist, an eLearning company providing digital marketing training to business owners through online video courses.
Error-ridden compilation of easily available info Amateurish. The author sometimes even provides the wrong information, such as saving a robots.txt as a 'word file' rather than as a 'plain text file', and referring to an 'ht.access' file instead of a '.htaccess' file. This is like a book of compiles notes from existing web articles, but ridden with errors.. "This is by far the best in class" according to Dino Trakakis. We've purchased approximately 10 books on this subject. This is by far the best in class. Simple, but effective!. It is a nice book as it covers many digital marketing aspects but It is a nice book as it covers many digital marketing aspects but i was expecting more guidence regarding practical work like screenshots, notes websites etc
. Shivani Karwal is an entrepreneur and Founder of Digiologist, an eLearning company providing digital marketing training to business owners through online video courses
Having a strong digital presence is crucial for every business today! The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. Content Marketing 5. Social Media Marketing So prepare to enter a new and successful phase of marketing your business! Some digital marketing essentials you'll find in this book: Section 1: Introduction to Digital Marketing Introduction and Setting Up Everything What is Online Marketing Characteristics of a Good Domain Name Examples of Different TLDs and Who Uses The Subdomain vs Subdirectory Choosing the Right TLD Do TLDs Affect Rankings Website Design: DIY or Hire Someone? Types of Site Design: Page Layouts Different Methods of Digital Marketing Helpful Sites and Wordpress Plugins Digital Marketing FAQs Section 2: Search Engine Optimization Introduction to SEO On-Page SEO Off-Page SEO Local SEO Steps Involved: On-Page SEO Site Structure How to Have a Good Site Structure How to Create a Sitemap How to Create a Robots.txt File Dealing With Not Found Pages and Redirects: 301s, 302s, 404s Conducting Keyword Research Optimizing Your Site Content Link Building Process 100+ Link Building Ideas Importance of Link Anchor Text Nofollow vs Dofollow What Makes a Good Link Outreach Email Do's and Don'ts Outreach Email Tips Link Earning Strategies Creating and Using Search