Designing Logos: The Process of Creating Symbols That Endure
| Author | : | |
| Rating | : | 4.80 (866 Votes) |
| Asin | : | 1581156499 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-08-02 |
| Language | : | English |
DESCRIPTION:
. About the Author Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA
iajan said Concerns about content and attitude. The book I'd previously relied upon is now out of print and I am seeking a reference to use in a university design classroom. However, this book will NOT be recommended. It is too inconsistent in mixing valuable content with superficial or predictable information. The somewhat limited quant. "Author didn't care and neither should you" according to BBurgs. It had its moments, and I learned a couple of things. At the end of the book, though, I felt I had wasted my time. Too many of the logos shown as examples are from the author's own body of work. It's like he lacked the will to research other work or reach out to other designers. I maybe wou. Born of Intelligent Thought Jane Palmer Jack Gernsheimer's new book Designing Logos is more than a must-read for graphic designers and educators. It is that, for the book is a vital exploration of how (and how not) to create lasting identities, described by someone with talent, a discerning mind, and decades of experience. Design
Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA.
Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design