Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Business Books)
| Author | : | |
| Rating | : | 4.96 (583 Votes) |
| Asin | : | 125958965X |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-08-10 |
| Language | : | English |
DESCRIPTION:
CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to tradi
Alfred Chung said The most indispensable assets in today's business.. I'm fully aligned with Joe's philosophy behind content marketing.This isn't just another conceptual or philosophical read on content marketing.It is backed by actionable items, tools, references, case studies from different fields and disciplines of small businesses who scaled and grew using the content inc model.I'm particularly impressed by. Great specific examples and reminder of the importance of content tilt LucidAnna I got the book because of the catchy title. Yes, I want to create more attractive content to be more visible. I liked reading specific examples about what worked and what didn't for online businesses, which focused on delivering content. I knew about Pro Blogger ventures but I didn't know he had a camera selling site. We usually only see and . Content marketing has business value! Christoph Trappe As a content marketer myself I get questioned on the business value of true content marketing. Joe gives actual examples of successes and how to actually get there. Fantastic read.Some of the common characters are all included. Some variety would be nice - a minor and only constructive piece.Great read. Buy it!
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. shows you how. Use it as your roadmap to startup success.”-Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility"The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. It’s called content marketing, and this book is a great way to master this new technique.”-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us.