Business-to-Business Marketing: A step-by-step guide
| Author | : | |
| Rating | : | 4.21 (992 Votes) |
| Asin | : | B01BBUEM60 |
| Format Type | : | |
| Number of Pages | : | 458 Pages |
| Publish Date | : | 2013-12-16 |
| Language | : | English |
DESCRIPTION:
Since moving from London in 1995, he has lived and worked in JohannesburgCharlie Stewart is CEO of Rogerwilco, a multi-award-winning independent digital agency. By following his guidance, several of his clients have grown to become market leaders. Over a 20-year career he has adjudicated key industry awards while helping defin
About the Author Mark Eardley advises B2B organisations on managing their marketing to generate profitable sales. Since moving from London in 1995, he has lived and worked in JohannesburgCharlie Stewart is CEO of Rogerwilco, a multi-award-winning independent digital agency. By following his guidance, several of his clients have grown to become market leaders. He grew up in the Highlands of Scotland but now calls Cape Town home . Over a 20-year career he has adjudicated key industry awards while helping define and implement marketing strategies for some of the world’s largest companies
They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. The way businesses buy from one another has changed profoundly in recent years. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate deci