Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation
| Author | : | |
| Rating | : | 4.70 (545 Votes) |
| Asin | : | 1440333262 |
| Format Type | : | paperback |
| Number of Pages | : | 204 Pages |
| Publish Date | : | 2014-07-19 |
| Language | : | English |
DESCRIPTION:
Formerly a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany, he now teaches courses in creativity and creative thinking and directs the masters program in Global Marketing Communication and Advertising at Emerson College. He is a creativity consultant and a founding partner of mediaman, a digital marketing agency.
He is a creativity consultant and a founding partner of mediaman, a digital marketing agency.. About the AuthorThomas Vogel specializes in creativity and creative thinking, strategic communication, experience design and branding on the Internet. Formerly a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany, he now teaches courses in creativity and creative thinking and directs the masters program in Global Marketing Communic
Even for seasoned professionals, a must-read about the creative process. A must read for any creative professional. I've been at this for more than 30 years, and found it to be both informative and inspiring.I am making this book required reading in all my classes (I teach a range of classes in an undergraduate communication design program). It is a great teaching tool with its didactically powerful and efficient organization and structure.I love how Thomas Vogel demystifies creativity and the ability to develop original ideas by showing that it is a learnable and trainable skill available to anyone.He brings together. "Excellent Mix of Theory and Practical Information" according to Jay from Boston. As a longtime writer and educator, I came across Thomas Vogel’s book while seeking a primer about the underlying tenets that govern creativity. I appreciate theory but I was also looking for a practical guide that would give me insights into what makes creativity work and how to maximize in others. I found this book to be extremely useful --still research based without clobbering me with data. His theory that creativity is worth discovering and identifying in every person is beautifully rendered. And the cost of failing to do so is clearly . Five Stars David Son Needed it for class so obviously it was easy
And just like any endeavor, mastery of creativity requires thoughtful study and practice. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:Develop critical understanding of concepts, theories and trends in creativityLearn how to develop and apply creative concepts and strategies within today's competitive business environmentBrainstorm, analyze and evaluate innovative ideas and solutionsEmpower your team's creative processAnd much more Let Breakthrough Thinking be your guide and tap into your creative potential today!"This book represents an important contribution to our growing understanding of creativity in professional practice. Montepare, Professor of Psychology, Lasell College. As with any skill, it can be strengthened, honed and mastered. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. This book gives you the tools you need to make creative thinking a par