Appetite for Profit: How the food industry undermines our health and how to fight back
| Author | : | |
| Rating | : | 4.32 (931 Votes) |
| Asin | : | 1560259329 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2016-05-22 |
| Language | : | English |
DESCRIPTION:
Major food companies are responding with a massive public relations campaign. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable reso
great analysys Although I can't say I learned anything new about corporate food in this book, the organization of the information was excellent and the presentation clear and precise. More important was the continual reminder that corporations aren't people (despite what Congress might say) and aren't driven by ethics or morals. Corporations are responsible only to their shareholders and their only purpose is to generate profit. To expect them to be anything else is an exercise. grace said Three Stars. received, thank you. Depressing Reality of Food Industry R. Presley Michele Simon's dark reality is that corporations and big money can market and sell just about anything in this country. If its' cheap enough, corporations can hire the best minds to market their products. Politicians are bought off in the name of getting re-elected. And Americans get fatter and unhealthier. Our health costs rise as does health insurance premiums. Does anyone see a pattern here?Amidst the Tea Party fear mongering of socialism and government take
Michele Simon is a public health lawyer who has been working as a nutrition advocate since 1996, specializing in policy analysis and legal strategies.She is the founder of the Center for Informed Food Choices and edits their newsletter, Informed Eating.She has published numerous articles about such issues as the National School Lunch Program, organic stan
From Publishers Weekly Simon, a health policy expert and law professor, skewers the food industry for undermining the health of Americans with "nutrient deficient factory made pseudofoods." In lawyerly fashion, she explains the ABCs of the business imperative of "Big Food" (Coca-Cola, Kraft Foods and McDonald's, among many others): make short-term profit without regard to the product's nutritional value or societal effects. . Permissible tactics, she says, include false advertising, sham "healthy" food initiatives and co-opting the government, press and academia. Simon also chastises her fellow food activists for applauding all "steps in the right direction," no matter how inadequate; the press for its passive publication of scientifically dubious industry statements; and t