All-American Ads of the 40s
| Author | : | |
| Rating | : | 4.86 (664 Votes) |
| Asin | : | 3822814687 |
| Format Type | : | paperback |
| Number of Pages | : | 764 Pages |
| Publish Date | : | 2015-05-26 |
| Language | : | English, French, German |
DESCRIPTION:
Harvey M. Canter said Don't Be Fooled! Icons Edition is NOT the Big Enchilada!!. Not too long ago, I was lucky enough to find the phone-book sized "All-American Ads of the '70's" on a sale table: large format, about 750 pages, and 8 pounds, of delightful and fascinating period ads, all well-reproduced on high-quality paper. Other than having the mass of a small bowling ball, it is a terrific book. So when I saw the book advertised on this page for the Don't Be Fooled! Icons Edition is NOT the Big Enchilada!! Harvey M. Canter Not too long ago, I was lucky enough to find the phone-book sized "All-American Ads of the '70's" on a sale table: large format, about 750 pages, and 8 pounds, of delightful and fascinating period ads, all well-reproduced on high-quality paper. Other than having the mass of a small bowling ball, it is a terrific book. So when I saw the book advertised on this page for the 40's, I clicked away. But--beware--the Icon's series is NOTHING like the standard version of All American ads. First--the size is ra. 0's, I clicked away. But--beware--the Icon's series is NOTHING like the standard version of All American ads. First--the size is ra. My mom loves this book Christy F I bought this book for my mom for Christmas several years ago and she STILL has it on her coffee table. She was born in 1944 and loves to look through all of the old ads. She says it impresses her friends when they come over too. I highly suggest this as a gift for anyone born in the 1940s or even someone in the advertising industry.. The way we (or our grandparents) were John J. Poister Jr. I love this series of books. I have the entire set of All-American Ads. The ads are divided up by catagories and largely presented without comment. The 1940's were dominated by WW II so there are many war and defense related ads for virtually every product. The car ads are great as are the railroad ads. The collection includes some classics that are still studied by advertising and design students today.The most fascinating ads are for the cigarette companies. You can see how smoking dominated society
Heimann has written California Crazy: Roadside Vernacular Architecture, Hooray For Hollywood, Out With The Stars, Close Cover Before Striking, Car Hops and Curb Service: A History of the American Drive-In Restaurant, May I Serve You?; American Menu Design, 1920-1960, Sins of the City: The Real Los Angeles Noir, California Crazy and Beyond, and writes on popular culture, regional history and architecture for publications including the Los Angeles Times and Rolling St
World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time.
Most are illustrated, and even the selling of innocuous products like candy bars taps into public interest number one, the war. Classic pictures like Citizen Kane and It's a Wonderful Life appear in their original print incarnations as fantastic visions of old Hollywood. The book is divided into chapters by product including alcohol, fashion, entertainment, travel, and automobiles. Not surprisingly, gender roles are sharply divided, and race issues stick out sorely. Hawking beauty products are famous stars such as Lucille Ball, Lana Turner, Marlene Dietrich, and Veronica Lake.