80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
| Author | : | |
| Rating | : | 4.40 (838 Votes) |
| Asin | : | B00CGNRVHE |
| Format Type | : | |
| Number of Pages | : | 399 Pages |
| Publish Date | : | 2016-03-31 |
| Language | : | English |
DESCRIPTION:
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:Slash time-wasters (page 117)Locate invisible profit centers in your business (page 31)Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)Gain coveted positions on search engines (page 70)Differentiate yourself from rivals (page 67)Gain esteem in your marketplace (page 154)Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how m
80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It). Scott Murdaugh I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn't in understanding 80/20, b. Amazing and actionable content. This guide is great for those who want to get more done with less and enjoy their lives instead of blindly following the "grind-your-face-off-till-you're-dead-or-a-billionaire" meme that seems to have taken over social media.Not only is Perry a brilliant marketer with a ton of immediately actionable insights but you'll also get the added benefit of really understanding how you influence and persuade best so you'll know how to sell more with fewer resources.This book is essential if you ever sell anything to anyone.. "Pure Genius" according to Steve Sipress. If there's anyone by now who doesn't already realize what a genius my friend Perry Marshall is, they will after reading just the very first few pages of this masterpiece.This is classic Perry: Honest, straight-forward, clear, conversational, entertaining and absolutely life-changing for anyone who not only reads this book, but give serious thought to its brilliance and takes action to put it to use.And speaking of taking action, Perry's even made that amazingly easy to do thanks to his inclusion of the extra resources he makes available to everyone who gets this book.For example, Perry's brilliantly si
He's taken the 80/20 Principle farther than it's ever been taken before, and shares tools so powerful that I challenge anyone to implement these insights and not quintuple their business within two years. -Chris Guillebeau, New York Times bestselling Author, The $100 Startup Perry Marshall is the Gene Schwartz of the 21st century. Read this book, apply the lessons, and slice your way to victory. If you are not following Perry’s formula, you are leaving millions on the table.-Brian Kurtz, Executive Vice President, Boardroom Inc. Perry has been THE go-to wizard for using Google Adwords as the mega-valuable tool for entrepreneurs it was meant to be, and I recommend his materials without hesitation. Perry’s course has been some of the best teaching on this subject I’ve ever experienced. Brought on two major, six-figure clients. At one time or another, I've been on most of their email lists and spent five figures on their products.