Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
| Author | : | |
| Rating | : | 4.68 (985 Votes) |
| Asin | : | 0742568202 |
| Format Type | : | paperback |
| Number of Pages | : | 264 Pages |
| Publish Date | : | 2017-08-25 |
| Language | : | English |
DESCRIPTION:
He is a widely quoted authority on global wine market trends. He lives in Tacoma, Washington.. Albertson Professor of International Political Economy at the University of Puget Sound and author of the blog WineEconomist. Mike Veseth is the Robert G
Veseth is clearly enthusiastic about both wine and economics, and as a self-proclaimed 'wine economist' he explains the intersection of these interests with verve. (SunBreak)From the get-go you just don't want to put this book down, slaloming as it does informatively through economic and social history, the wine industry, the future, and observations setting the scene for the great battle between the market forces redrawing the world wine map and, as Veseth puts it, 'the terroirists who are trying to stop them.' Veseth writes authoritatively and clearly. While dozens of fine new wineries start up in the U.S. I wish there were more books like this focused on beer. (
Writing with wit and verve, Mike Veseth (a.k.a. He counts on "the revenge of the terroirists" to save wine's soul. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the t
Wine enthusiasts will enjoy it, although the focus is on mass wines, culture, and retailing I am a wine enthusiast (see below) who eagerly awaited Wine Wars and read it quickly. It's an easy-to-read book with numerous interesting observations, anecdotes, facts, and speculations about wine economics and the operation of the global wine industry. For that reason, I think most wine lovers will find it to be at least moderately interesting, and will be rewarded by insight into the industry.Among the interesting pieces are discussion of wine customer segmentation, dissection of the local supermarket wine section, discussion of the Trader Joe's and Costco effects on wine, and the i. The Curate's Egg I have been in the wine industry since 1972 (the height of Blue Nun) working in four countries over that time (in California at the start of 2$Chuck), so I found many of the observations made by Professor Veseth fitted with my own experiences. In some cases he reinforced my own observations, in others it was many of those "Of course! Why didn't I think of that?" moments.Positives.Over all the book has been well structured and entertainingly written. I found the 'updates' of the original text put in at the end of each section, making sense of events that have happened especially since t. Great perspective and fun read First, "Wine Wars" has great information on wines from different countries and at different price points. The writing is unpretentious and humorous that makes the reading a fun experience."Wine Wars" is an excellent read because Mike Veseth puts the wine world in a different perspective, which offers clarity to this confusing world. For wine lovers or anyone who wants know something about wine, we can read books on specific wine regions or wines, or find plenty "top 10s" online, but, when you put these information in front a forest of thousands of wine brands, it is as confusing as fin