Win Bigly: Persuasion in a World Where Facts Don't Matter
| Author | : | |
| Rating | : | 4.29 (511 Votes) |
| Asin | : | 0735219710 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2015-01-10 |
| Language | : | English |
DESCRIPTION:
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight blog. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. But Adams recognized in Trump a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. For
He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. About the AuthorScott Adams is the creator of Dilbert, one of the most popular comic strips of all time. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret ManagementHandbook, and How To Fail At Almost Everything And Still Win Big. . He lives outside of San Francisco. He is co-founder of WhenHub
Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He lives outside of San Francisco. . He is co-founder of WhenHub. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret ManagementHandbook, and How To Fail At Almost Everything And Still Win Big