This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World
| Author | : | |
| Rating | : | 4.51 (819 Votes) |
| Asin | : | 1491927186 |
| Format Type | : | paperback |
| Number of Pages | : | 500 Pages |
| Publish Date | : | 2014-08-10 |
| Language | : | English |
DESCRIPTION:
This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.You’ll be able to focus on your customers and iteratively improve their experience.Move from theory to practice and build sustainable business success.. How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.Great customer experience needs a common language across disciplines to break down silos within an organization
About the AuthorMarc Stickdorn is a trainer and consultant for service design thinking from Germany. Recently, he co-founded ExperienceFellow, a tool to gain genuine customer insights through mobile ethnography. With a background in strategic management and information systems, he supports organisations to build up knowledge in the field of service design and helps them to sustainably integrate service design into their structures. Marc guest lectures at various business and design schools and co-founded smaply, a software company developing web-based solutions to sustainably implement service design in organisations. Marc is editor and co-author of the seminal service design book This is Service Design Thinking.
Marc guest lectures at various business and design schools and co-founded smaply, a software company developing web-based solutions to sustainably implement service design in organisations. Marc is editor and co-author of the seminal service design book This is Service Design Thinking.. With a background in strategic management and information systems, he suppor