The Product Manager's Guide to Pricing
| Author | : | |
| Rating | : | 4.52 (605 Votes) |
| Asin | : | 1439245703 |
| Format Type | : | paperback |
| Number of Pages | : | 116 Pages |
| Publish Date | : | 2015-11-22 |
| Language | : | English |
DESCRIPTION:
It is designed for marketers and market researchers working with consumer products and services who want to get a better understanding of how to make more effective pricing decisions.. It provides actual examples of how companies have used effective pricing strategies to improve revenues and profits. The Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and services. It outlines the fundamentals of good pricing practices including Value Based Pricing, using price elasticity data, pricing research, how to develop a pricing strategy, promotional pricing, new product pricing, and global pricing
He has written several articles on pricing and has been a guest speaker at pricing conferences and seminars throughout the world. He was formerly Vice President of Pricing for the world’s largest consumer healthcare products company and has been a pricing consultant to many Fortune 500 companies. He currently resides in Aurora, Ontario, Canada where he works as a pricing consultant. About the Author Brian Wanless is a pricing specialist with more than 30 years` experience in marketing and pricing. He has spent the last 13 years as a pricing specialist.
He has written several articles on pricing and has been a guest speaker at pricing conferences and seminars throughout the world. He has spent the last 13 years as a pricing specialist. He was formerly Vice President of Pricing for the world’s largest consumer healthcare products company and has been a pricing consultant to many Fortune 500 companies. . Brian Wanless is a pricing
Roland Renner said How to Make Better Pricing Decisions. I thought I knew quite a bit about pricing. I have, after all, been responsible for pricing at times in my career. Reading this book I found out things about pricing that I didn't know. I won't tell you which they were but I know that almost everyone who takes the time to read "The Product Manager's Guide to Pricing" will have the same experience that I did.There are very few people around whose job description is purely about pricing. Most of us approach pricing from the . The Product Manager's Guide to Pricing Optimal pricing decisions are difficult to implement for most companies and can "make or break" a product manager's career. Objectives are muddy, or not shared by all decision-makers, and emotional responses inhibit good judgment. Scientific measurement and predictions help to a large extent; however, the political nature of these decisions is typically left out of the models. Brian's book, "The Product Manager's Guide to Pricing", is a resource that should be in the hands