The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think
| Author | : | |
| Rating | : | 4.32 (606 Votes) |
| Asin | : | 0143121235 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-09-05 |
| Language | : | English |
DESCRIPTION:
Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and “monetization.” It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age. In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. In this engaging and visionary book, MoveOn board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. THE FILTER BUBBLE reveals how personalization could undermine the internet’s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas. Drawing on interviews with both cyber-skeptics and cyber-optimists, fro
Provocative ideas, messy delivery This books feels much more timely and urgent given the results of the 2016 US presidential election. The main thesis, that personalization of the internet is 1) far more all-encompassing than we would like to to believe and 2) has downstream consequences in how we organize our views on the world is very intriguing and the author promotes a very compelling concern regarding these issues. However, I really wish this book had been edited more tightly. His writing style is very scatterbrained and it almost feels like he was rushing to write this whole wor. Want to know why all your liberal friends lost their Frank E. Nelson Want to know why all your liberal friends lost their marbles when Trump won? Want to know why us Bernie people living in "red" states saw this coming for months? You live in a filter bubble. Read this book and break out of your own personal filter bubble to see what is really going on in the world.. Mark D. Schaeffer said A must read for anybody who wants to know where our world is headed - and it's really scary. Most of us who are perceptive already kind of know about the Bubble each of us gets in on the Internet (each person seeing a reflection of what the Internet agents like Google think you want to see), but this takes it to a whole new level of understanding. This is a must read for anybody who wants to know where our world is headed, especially if you're involved in marketing and communicating anything on the Internet. The author's grasp of and knowledge of what's going on is impressive. And it's scary. He illuminates the infrastructure of companies and
A lot of people see a simple version of this on Facebook: You idly click on an old classmate, Facebook reads that as a friendship, and pretty soon you’re seeing every one of John or Sue’s posts. Do you foresee sites changing those rules to profit from our online personas? A: They already have. It’s invisible and it’s becoming more and more difficult to escape. Author Q&A with Eli PariserQ: What is a “Filter Bubble”? A: We’re used to thinking of the Internet like an enormous library, with services like Google providing a universal map. So when the media you consume is also shaped by your identity, you can slip into a weird feedback loop. You can find yourself eating the equivalent of information junk food instead of having a more balanced information diet. And very few users of those services ar