The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
| Author | : | |
| Rating | : | 4.61 (524 Votes) |
| Asin | : | 0805078045 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2014-06-23 |
| Language | : | English |
DESCRIPTION:
"Fantastically written and full of helpful information." according to Victoria Vallejos. I love this book. I will go back to it over and over again. I have also taken notes for quick reference. This book is brilliantly written and felt like a mentor was having a conversation with me. As I read it, questions would come to mind and before I knew it I was reading answers to my questions. Is the author reading my mind? Of course not, but it sure felt that way. I am a very blunt and direct person and that is how this book is written. It does a fantastic job of giving you a clear picture of what copywriting is and how it differs from other types of writing.I c. "Great Book" according to Baguazhang. I'm new to copy writing. After much research reading book reviews on Amazon, I read Ogilvy on Advertising first (very good, especially for its print images & layouts). Then the Great Book Baguazhang I'm new to copy writing. After much research reading book reviews on Amazon, I read Ogilvy on Advertising first (very good, especially for its print images & layouts). Then the 4th Edition (don't read the 5th edition) of Tested Ad Methods by John Caples (even better than Ogilvy). And finally I read Bob Bly's Copywriter's Handbook (best of the 3).If you're new & in a rush, then just read Bly. Otherwise, you could follow my reading sequence as the first two books have their own strengths.All three authors emphasize that copy writing is about salesmanship (better to fol. th Edition (don't read the 5th edition) of Tested Ad Methods by John Caples (even better than Ogilvy). And finally I read Bob Bly's Copywriter's Handbook (best of the Great Book I'm new to copy writing. After much research reading book reviews on Amazon, I read Ogilvy on Advertising first (very good, especially for its print images & layouts). Then the Great Book Baguazhang I'm new to copy writing. After much research reading book reviews on Amazon, I read Ogilvy on Advertising first (very good, especially for its print images & layouts). Then the 4th Edition (don't read the 5th edition) of Tested Ad Methods by John Caples (even better than Ogilvy). And finally I read Bob Bly's Copywriter's Handbook (best of the 3).If you're new & in a rush, then just read Bly. Otherwise, you could follow my reading sequence as the first two books have their own strengths.All three authors emphasize that copy writing is about salesmanship (better to fol. th Edition (don't read the 5th edition) of Tested Ad Methods by John Caples (even better than Ogilvy). And finally I read Bob Bly's Copywriter's Handbook (best of the 3).If you're new & in a rush, then just read Bly. Otherwise, you could follow my reading sequence as the first two books have their own strengths.All three authors emphasize that copy writing is about salesmanship (better to fol. ).If you're new & in a rush, then just read Bly. Otherwise, you could follow my reading sequence as the first two books have their own strengths.All three authors emphasize that copy writing is about salesmanship (better to fol. "Everything You Need To Know on Becoming a Copywriter" according to Alec James. I have purchased courses, read many books and reports on the subject of copywriting and I can tell you none of them even come close to how Bob Bly's book, The Copywriters Handbook educates and breaks done every step in a very easy format, that anyone can follow and learn how to sell with words.Don't be fooled on how basic the first few chapters may seem, you'll find that Bob bly doesn't hold back on any of his expert knowledge on the topic of copywriting.I highly recommend this book to anyone who is serious on learning how to be a marketer and on selling with words.
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” Los Angeles Times. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. “This book succeeds on two levels
Among the tips revealed are• eight headlines that workand how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attentionand sell more products. The classic guide to copywriting, now in an entirely updat