The 22 Immutable Laws of Branding
| Author | : | |
| Rating | : | 4.75 (591 Votes) |
| Asin | : | 0060007737 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Their Web site (Ries) has some simple tests that will help you determine whether you are a left brainer or a right brainer.. Al Ries and his dau
Painful Read and Full of Bad Examples. John What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in 2002, a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off. Such as-Yahoo is the global leader in search and always will be (Google yet?)-Amazon is the leader in online book sal. Great read even for the lay person. I have a business background but no marketing/publicity experience. This book was a great, great (that is great two times) at teaching the fundamentals of branding and even when marketing and publicity come into the equation. A must for anyone wanting to create a service or product in this new marketplace. Especially online.. One of the most important books you will own on the subject One of the best straight forward, to the point, apply immediately and get a better result books you can buy on a marketing subject.I had worked in the business world for fifteen years before I started my own one man operation twenty eight years ago. I have read many marketing books, I read economic, marketing, and small business articles all the time, and I focus on those same subjects on news and talk shows ('Your Business" w/ J. J. Ramberg Sunday mornings on MS
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. "If you can build a powerful brand you will have a powerful marketing program. --Howard Rothman. "Marketing is building a brand in the mind of the pro
Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.