Swoosh: Unauthorized Story of Nike and the Men Who Played There, The
| Author | : | |
| Rating | : | 4.94 (602 Votes) |
| Asin | : | 0887306225 |
| Format Type | : | paperback |
| Number of Pages | : | 556 Pages |
| Publish Date | : | 2017-09-04 |
| Language | : | English |
DESCRIPTION:
The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
The authors take us through the hurdles that the company encountered along the way to success, including unappealing advertisements, problems with Japanese suppliers, lawsuits, credit difficulties, quota and tariff problems, and the tough competitor, Adidas. history. . Strasser, Nike's first advertising manager, and Becklund, a Los Angeles Times writer, describe the six men who, along with Knight, made Nike the most successful sporting apparel company in U.S. Recommended for public and academic libraries.- Teresa Brady, Holy Family Coll., PhiladelphiaCopyright 1992 Reed Business Information, Inc. The book is unique in that it not only gives historical information but also delves into the thoughts of those who built Nike from an
Reader said Interesting. Enjoyed reading this as it takes you from the inception of the company through early 1991. The chaos within the company very possibly lead to some unnecessary problems but that might also have just been the magic that allowed this enterprise to survive what anyone would consider formidable odds. As an entrepreneur myself I enjoy these types of books primarily to see how these companies manage to get through the initial phases. So many people jump off because they are going to get into "something better" and it should serve as a lesson that a little hard work a. "Awesome Book!" according to Sole Proprietor. This a must read book to understand what Philip Knight, Bill Bowerman and others started as BRS that morphed and grew to become Nike.One consistent theme, is Phil Knight's lack of communication, which served as a "set-up" for many around him and served his ego by playing the Lone Ranger riding back into town and "saving" the day.The founding member were able to laugh at themselves, and plot their growth for the future.Many of the principles that BRS started are still being applied today, and Nike has figured out how to sell "cool" and they aren't afraid to pus. Joel B. said Five Stars. I will never wear a pair of Nike shoes again without remembering this book and the story it tells.