Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
| Author | : | |
| Rating | : | 4.97 (576 Votes) |
| Asin | : | 078974886X |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2014-06-16 |
| Language | : | English |
DESCRIPTION:
She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect. One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age. Gini is also the coauthor of Marketing in the Round, released by Que Publishing in May, 2012.. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top
She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, a
No matter what your organization does, Dietrich will help you:Share your story more powerfully—without sex, extortion, or “truth-stretching”Humanize your organization, even if you don’t have outsized personalitiesTell the truth, using the best techniques honed by centuries of storytellersOvercome whisper campaigns, anonymous attackers, and trollsCreate fresh, honest content that’s compelling to both humans and GoogleSystematically prepare yourself to engage more successfully onlineClarify and close gaps between your message and your customer’s perceptionCelebrate your brand ambassadorsMaster seven steps for handling online criticism, and transforming critics into fansKeep others from stealing your great contentLearn actionable lessons from others’ successes (and failures)Develop more positive, productive agency (or client) relationshipsConverge paid, owned, earned, and shared media—and get more value from all of themspinsucks . Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically&he
Jono Smith said Spin sucks, but your marketing doesn't have to. Every month an endless stream of pop-marketing and public relations books are published about communication in the digital age. Many of them are entertaining airplane reading, but offer nothing new or substantive. “Spin Sucks: Communication and Reputation Management in the Digital Age,” by Gini Dietrich, the founder of a Chicago-based integrated marketing communication firm, is not a pop-marketing book.“Spin Sucks” is the type of book I wish I had read when I was starting out in marketing. It is filled with practi. Spin Sucks should be the rallying cry of true PR professionals One of the biggest reasons I'm encouraging the purchase of this book for those in the PR/communications industry and for business people--besides the incredible content--is my trust in the author. I have been following Gini Dietrich's blog Spin Sucks for more than a year and trusted her book of the same name would provide as much value as the informative posts and lively discussions that happen every day on her site.Gini Dietrich has taken all of her rich knowledge and experience and written a book for PR peeps and business owners trying. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The majority of the time was spent building relationships with journalists to get press coverage.In that world, there was paid media and earned media. Paid was, for the most part, advertising. Earned was the press you got