Retail Business Kit For Dummies
| Author | : | |
| Rating | : | 4.66 (834 Votes) |
| Asin | : | 0470293306 |
| Format Type | : | paperback |
| Number of Pages | : | 408 Pages |
| Publish Date | : | 2014-02-08 |
| Language | : | English |
DESCRIPTION:
Rick Segel, CSP is an international retail expert and author of 8 books on retailing. His weekly column is read by more than 10,000 retailers worldwide. . Segel is the Online Retail Marketing Expert for Staples and is the creator of the highly acclaimed Retail Awards Program in Massachusetts
From the Back CoverLearn to:Launch a successful independent retail businessMake your Web site shineConnect with customers and increase salesSimplify operations with forms and templates on CDGet your business off the ground with a killer brand and get the sales you want!It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace — from your original dream and the day-to
This book keeps it simple The good thing about this book is that it keeps the retail business simple. The author does not complicate the retail business. He makes book keeping, sales, marketing and inventory management simple and easy to follow. However, this book is not fully comprehensive. If you are starting off in retail or even if you are an experienced pro who's been around for several years you will learn quite a lot of tips and tricks from this book. This book will definitely help you but it will go past it's utility pretty soon. So read this book but don't expect this book to go into serious detail. Overall, my recommendation woul. "Got this book right before I started managing a big box retailer store" according to ZBlanchard. The book walks you through a lot of what should be done in retail. I felt like it was missing a huge section about what not to do in retail. It seems this is more of what you should be looking for when you are going to work for a national retailer. Still, the book was very very helpful.. Great for basics, too general for experienced marketers K. Davis I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.This book is a great tool for a would-be entrepreneur thinking about starting their first retail busin
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:Launch a successful independent retail businessCreate a Web site that shinesConnect with customers and increase salesHandle legal and accounting issuesDesign stores that really workPractice the 10 keys to retail sellingUse management practices proven in the trenchesMake visual merchandising work for youMake your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful