Recognise Me: Branding
| Author | : | |
| Rating | : | 4.29 (750 Votes) |
| Asin | : | 1864706643 |
| Format Type | : | paperback |
| Number of Pages | : | 360 Pages |
| Publish Date | : | 2016-08-07 |
| Language | : | English |
DESCRIPTION:
Using real-life case studies from Cato Brand Partners, this highly anticipated volume offers approaches, solutions and ways in which corporations are trying to answer the common question 'Recognise Me?'. This contemporary look at some of the key drivers behind a company's success is a must-have for any business, be it start-up or well-established firm.. This richly illustrated and informative book is more than a book about brands. With first-hand experience in working cross-culturally in more than 100 countries, the author's insights, strategy and design thinking that drives brand identity goes to the heart of common and unique issues confronting both small and large organizations. Ken Cato reviews the learnings across 45 years of building, extending and conceiving brands from around the world
Dr Kenneth W Cato AO is an Australian designer with an international reputation. . He is a long-standing member of Alliance Graphic Internationale and is a past AGI President (1997-2000). He has won numerous international and Australian design awards, and his work is represented in museums and galleries througho
. The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images Publishing, 2002. GD 3D - Graphic Design in the Third Dimension, Design for Business, Cato Design+, Design By Thinking, Cato Partners and the recently released Experiences, presenting the company's philosophy and a selection of projects. Major design publications include three editions of First Choice published in 1989, 1996 and 2003. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the World. About the Author Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in