Purple Cow: Transform Your Business by Being Remarkable
| Author | : | |
| Rating | : | 4.32 (609 Votes) |
| Asin | : | 1596597585 |
| Format Type | : | paperback |
| Number of Pages | : | 494 Pages |
| Publish Date | : | 2013-08-18 |
| Language | : | English |
DESCRIPTION:
He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald “Seth Godin may be the best intuitive marketer alive today. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes “Seth Godin alters the way people think about marketing, change, and work.”—Selling Power “I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation “Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. Combine their brains and shave their heads. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”&m
Marketers were ignoring the most important P of all: the Purple Cow. A Purple Cow, though now that would be something. You can't paint your product or service purple after the fact. Cows, after you've seen one or two or ten, are boring. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging,
. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at sethgodin. Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough
"Having a Purple Cow" according to Mitch Garcia. This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation for those looking for fresh ideas in stale marke. Mike Kimmel Scenes for Teens said I'm a fan of Seth Godin's direct, no nonsense style. I'm a fan of Seth Godin's direct, no nonsense style. I've read several of his other books and subscribe to his daily blog, which is excellent. This book is unique and I think it's a particular standout. The format is unusual in that it's not broken down into standard chapters, but is one continuous unbroken chapter instead. The real-life sales, marketing, and creativity examples the author shares will really help push your thinking out of the box, and each company story is listed in the table of contents as though it was a stand-alone chapter. That makes it very convenient to refer back to. "Practical Alternative Strategy to traditional marketing/advertising." according to The Pool Steward. As a small business owner myself, I have made many of the mistakes noted in the book regarding using traditional marketing techniques for my business. Seth Godin explains why traditional marketing/advertising, once tried-and-true methods of product market development, are less effective (if not ineffective) due to an oversaturated, over-advertised public, and commodity products that already dominate traditional ad space in print and media.The alternative strategy is simply to do something remarkable in your ad campaigns and in your product. He provides great examples from big corporations