Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
| Author | : | |
| Rating | : | 4.70 (974 Votes) |
| Asin | : | 0393354350 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2015-11-19 |
| Language | : | English |
DESCRIPTION:
' This book is the single best introduction I have read to Platform Businesses Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost.. "Timely broad survey of platforms, mechanisms, and issues" according to F. Roth. This a scholarly but very readable survey of platforms and their foundations, with broad scope and modest depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of platforms and the transformations they cause. If you want a good Platforms 101, . "One of the best books on Platform Economics !" according to Jerry floros. In the Information Age, data is key to every aspect of business interaction. Connecting platform users and faciltitating match-making between producers and consumers will revolutionize the global economy as we know it and this book details how it all is happening right now with more to co
He received his BS from Princeton and his MS and PhD from MIT.Marshall W. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Van Alstyne has been honored with six best paper awards and National Science Foundation IOC, SGER, iCORPS
Apple. Today they are industry leaders. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. PayPal. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Written by three of the most sough
I think it’s an easy call.” - Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age“Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. “Thorough and often provocative.” - Jeremy G. Philips, The Wall Street Journal“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platform Revolution provides the first comprehensive framework for platform strategy and for predicting the winners and losers of future disruptions.” - Susan C. Athey, Stanford University, former chief economist, Microsoft“Platform Revolution is a manual for the disruption of your industry. Platform Revolution demystifies the concept by providin