Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America
| Author | : | |
| Rating | : | 4.94 (694 Votes) |
| Asin | : | 1107423201 |
| Format Type | : | paperback |
| Number of Pages | : | 263 Pages |
| Publish Date | : | 2017-09-09 |
| Language | : | English |
DESCRIPTION:
Noam Lupu is Assistant Professor of Political Science and Trice Faculty Scholar at the University of Wisconsin, Madison. In 2014, he received the Emerging Scholar Award from the Political Organizations and Parties section of the American Political Science Association. His research has appeared in the American Journal of Political Science, American Political Science Review, Comparative Political Studies, Political Behavior, and Wor
Five Stars Nick Hands down the best book on Latin American politics I have ever read.
In so doing, it highlights a crucial consequence of the region's programmatic convergence during the 1990s: parties that embraced the Washington Consensus diluted their brands and, consequently, ceased to stand for anything in the eyes of their supporters. He tests the implications of his theory making an impressive use of multiple methodologies to explain party breakdown in Latin America. "Why do established parties sometimes dramatically collapse, often within a single electoral cycle? Lupu's persuasive answer is that such collapse occurs when parties switch positions, make unholy alliances with former adversaries, and converge on the policy posit
During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. These actions diluted party brands and eroded voter attachment. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.