One Click: Jeff Bezos and the Rise of Amazon.com
| Author | : | |
| Rating | : | 4.10 (529 Votes) |
| Asin | : | B006063FJ6 |
| Format Type | : | |
| Number of Pages | : | 529 Pages |
| Publish Date | : | 2017-09-01 |
| Language | : | English |
DESCRIPTION:
Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. Why has been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven to the top of the online retail world. Through numerous interviews with employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. An insightful look at how really works and how its founder and CEO makes it happen. Anyone in business can learn a lot from the example of 's ongoing evolution. 's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. Richard L. He lives in San Francisco.. It can almost be summed up by th
"More Of An Overview With No New Insights" according to Ryan E. Duncan. As other reviewers have indicated this book is very shallow with no new insights. For even the casual reader of The Wall Street Journal, any national business magazine, or any form of media that reports on Bezos or Amazon, the stories and examples covered in this book would be familiar. This is not an inform. kyle love said Awesome walkthrough of Amazon from conception to today. Great story of Jeff Bezos and how Amazon came to be. Really goes through the details in the decision making of Bezos and how the company has evolved from its first conception to the giant it is today, You really get a feel for Bezos as an individual as well and how his childhood and working life show in Amaz. Debra Hamel said A modern Prometheus. Richard Brandt's One Click: Jeff Bezos and the Rise of Amazon (great name) is about the company more than the man. It tracks the rise of Amazon from its genesis (in a garage, albeit converted) to the modern Kindle era. It ends, however--not surprisingly, given its publication date of October "A modern Prometheus" according to Debra Hamel. Richard Brandt's One Click: Jeff Bezos and the Rise of Amazon (great name) is about the company more than the man. It tracks the rise of Amazon from its genesis (in a garage, albeit converted) to the modern Kindle era. It ends, however--not surprisingly, given its publication date of October 2011--before the. 011--before the