Hooked: How to Build Habit-Forming Products
| Author | : | |
| Rating | : | 4.42 (974 Votes) |
| Asin | : | 1591847788 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2013-07-05 |
| Language | : | English |
DESCRIPTION:
This is the absolute best book on product development I've ever read If you're trying to build the next big app, you need user engagement. This book lays down a model building engagement by having users constantly return to your app. In the beginning this is prompted, but eventually it'll become instinct. This is how viral loops are formed.It lays out the "Hook Model", a basic framework of the This is the absolute best book on product development I've ever read J. Walnes If you're trying to build the next big app, you need user engagement. This book lays down a model building engagement by having users constantly return to your app. In the beginning this is prompted, but eventually it'll become instinct. This is how viral loops are formed.It lays out the "Hook Model", a basic framework of the 4 key stages of each loop:1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon badge, etc) but through successive loops the user eventually creates internal triggers where a particul. key stages of each loop:1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon badge, etc) but through successive loops the user eventually creates internal triggers where a particul. "This book elevates behavioral theory to the direct application of Behavioral Design" according to W. Leach. I just finished Hooked last night and if you're looking to learn how to actually design for behavioral change, this is a great resource. If you're in the behavioral sciences field you know how difficult it is to find help in actually applying these sciences to business, particularly innovation. Nir explains how to design for habit formation in layman's terms and at the back of each chapter he actually coaches you on immediately applying what you learned to your own specific project - which I thankfully did. These activities were the best way to take theory to direct application. Nice. Fascinating Love the book.I will readily admit I borrowed "Hooked" from my library first, lately I delved into a couple of hyped books (for more details please see my other reviews) and now got smarter. I don't buy every book asap. However, after reading halfway through "Hooked" I purchased it because it is fascinating and intelligent on many levels.Browsing through a couple of negative reviews here I noted that somebody mentioned that this book "Hooked" doesn't provide a perfect blueprint; well, no book ever does. Anybody who believes that is either under the age of 23 or has never tried any bu
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had be
Stephen Wendel, author Designing for Behavior Change. Voted one of the best business books of the year by Goodreads readers."With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."—Publisher's Weekly“A must read for everyone who cares about driving customer engagement." —Eric Ries, author of The Lean Startup“The book everyone in Silicon Valley is talking about.”—Boris Veldhuijzen van Zanten, founder of The Next Web “Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you wi
His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.To learn more or to get in touch with Nir, visit nirandfar . Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in