Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
| Author | : | |
| Rating | : | 4.84 (598 Votes) |
| Asin | : | B00XAH7X3M |
| Format Type | : | |
| Number of Pages | : | 158 Pages |
| Publish Date | : | 2016-07-13 |
| Language | : | English |
DESCRIPTION:
About the Author Arthur G. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. . Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry
Excellent! Pianoman Art Cook is a guru in pharma forecasting. The depth and detail of this book simply shows it. The book covers all key aspects of pharma forecasting and is very easy to read. It has many explanatory diagrams and charts, and even features a detailed case study. I highly recommend this book to anyone who wants to make a career in new drug forecasting. This book will bring you up to speed very quickly.. J. Bossart said Excellent introduction and review of pharma forecasting. This is a slim book with lots of good information for anybody wanting to get started forecasting their pharmaceutical and biotechnology products, as well as emerging companies with little portfolio management infrastructure looking to strengthen their forecasting process. There is much to be learned and few wasted words. Unlike many books that are used in a classroom setting and are intended primarily as a reference text this book presents foreca. "Great reference" according to Carlos Campos. If you don't know anything about forecasting this book is a great starting point!
Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Arthur G. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 the
This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differe