Dogfight: How Apple and Google Went to War and Started a Revolution
| Author | : | |
| Rating | : | 4.34 (733 Votes) |
| Asin | : | B00BIV1R98 |
| Format Type | : | |
| Number of Pages | : | 579 Pages |
| Publish Date | : | 2014-02-24 |
| Language | : | English |
DESCRIPTION:
--David Siegfried . He cuts through the technological jargon and relates a succinct and compelling story, leaving value judgments up to the reader. The PC platform wars of the 1990s between Apple and Microsoft Windows may mirror the current fight for dominance over the smartphone market between Apple’s iPhone and Google’s Android, but today the stakes are higher and the battle more personal, to the extent where the fight has become “one of the nastiest, longest, and most public business battles in a generation.” Vogelstein, a contributing editor for Wire
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.. Apple and Google are poaching each other's employees. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and
Nice first part, scattered towards the end Partha The first part of the book deals with the product-development war between Apple and Google. Very dramatic, insightful and well-written. Apart from the dramatic work stories from the insiders at Google and Apple, it also covers a number of strategic non-trivial points, and is a very good read.The last part opens up a general topic of 'where is the revo. Quoc Tran said A must read - great background and story telling in a drama that is still unfolding. I read this on a recent flight and highly recommend it. As someone who was at many of Apple's product launches, I'm impressed by the unofficial stories that the author was able to unearth. This is a thoughtful, deeply researched, and enjoyable book to read.. Very Interesting Book!!! Cece The book chronicles the actions that led to the Apple/Google war. The book gives details of the struggles and accomplishments by each company in regards to each important product they launched. The book also highlights the relationship between Google owners (Brin, Page and Schmidt) and Apple founder (Steve Jobs). It reveals each person’s charact