Distribution Channels: Understanding and Managing Channels to Market
| Author | : | |
| Rating | : | 4.93 (933 Votes) |
| Asin | : | 0749462698 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2016-03-01 |
| Language | : | English |
DESCRIPTION:
By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access.Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.There are specific sections on the economics of working with Distributors (wholesalers), Final tier trade channel players. Comprehensive and clear, this book provides the knowledge needed to improve a business model to ensure maximum market exposure and su
Great book for understanding every link in the supply chain An excellent book that takes you through the business models of every link in the supply chain. The book helps you understand the customer that you may be trying to sell to and what drives them so you can design your value proposition for a successful business partnership for both parties. Very well written with thorough explanation of industry financial metrics. Worth the investment!. Jerry Milsap said The book is old second edition was published in "The book is old second edition was published in 2011" according to Jerry Milsap. The book is old second edition was published in 2011. A lot has changed since 2011 and this book does not address these changes.. 011. The book is old second edition was published in "The book is old second edition was published in 2011" according to Jerry Milsap. The book is old second edition was published in 2011. A lot has changed since 2011 and this book does not address these changes.. 011. A lot has changed since "The book is old second edition was published in 2011" according to Jerry Milsap. The book is old second edition was published in 2011. A lot has changed since 2011 and this book does not address these changes.. 011 and this book does not address these changes.. Supply Chain Distribution Channels techman8768 I don't have much knowledge or information regarding the distribution industry or distribution jargon they use in this aspect of business so this book was great in outlining and summarizing key points in all the different aspects on distribution channels. This book especially helped me increase my business knowledge in marketing channels and addressed my questions regarding the what, why, and how of distribution.
Dent provides some great insights into how firms can use their understanding to enhance strategic alliances and create sustainable advantage. (Journal of Product & Brand Management)Marketing and sales professionals; business managers; account managers; marketing practitioners; MBA studentsPraise for the previous edition:. The book provides a valuable summary of the key ratios that can be used to evaluate the business models of relevance to the particular stakeholder groups