Designing for How People Think: Using Brain Science to Build Better Products
| Author | : | |
| Rating | : | 4.39 (711 Votes) |
| Asin | : | 1491985453 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2013-04-30 |
| Language | : | English |
DESCRIPTION:
His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. in Cognitive Science and over 15 years of Human-Cent
Once you grasp this concept, you’ll not only learn how to collect the right data that customers need to understand an experience, but also how to put that data to the best use.Understand the inner workings of customers’ minds to deliver competitive augmented reality, AI, and thinking productsLearn key brain systems involved in generating an experience through a product or serviceCollect the right data to understand the entirety of an experience and put that data to the best useLearn concrete ways to improve your products or services based on psychology and neuroscienceBridge the gaps between cognitive science, UX, behavior change, AI, and augmented reality. Understanding the mind of a customer is essential for
His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.. John is CXO of 10Pearls where he leads their Innovation, Strategy, and Design team. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psycho