Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
| Author | : | |
| Rating | : | 4.29 (659 Votes) |
| Asin | : | 1422124827 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-02-19 |
| Language | : | English |
DESCRIPTION:
For Mr. Verganti, it might be said, if life imitates art, corporate life should imitate the making of art. - BiZed, November-December 2009One of the best books of the year is undoubtedly Design-Driven Innovation”. Verganti suggests that companies form relationships with "interpreters"individuals and organizations looking at settings similar to the one in which the company's products would be used. One of the Design Primers for Businesspeople. In it Verganti attacks one of the central mysteries of innovationhow can a company successfully create a product that is a radical break from the past, and which shows the way to a new future? - John Caddell on The Customer Collective, August 12th 2009Consumption-driven wealth and status are being replaced by identity, belonging, and a strong desire to contribute and do something meaningful” rather than just acquire things. - S
In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. Think of game-changers like Nintendo's Wii or Apple's iPod. Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from? With fascinating exam
Sidhant said Well written, but lacks an international focus. This is a great addition to innovation literature. The author provides numerous examples and case studies to drive home the importance of innovative design practices in today's companies. However, after a while the book becomes a little repetitive. Almost all the examples seem to be of Italian companies. It would have been really nice to read about innovation practices and success stories from a more geographically . Noah Fang said Good cases, biased opinion, trivial theory.. Good Cases: All the stories / examples are interesting, and the dynamic nitty-gritties are pointed out, e.g. the highly circumstantial success of Fiat Panda.Biased Opinion: In order to make a strong case for Design-Driven Innovation (DDI), the author has to antagonize the whole discipline of User-Centered Design (UCD). UCD is described as something similar to asking the users what they want, which is scandalously bi. "Finally, the demystification of design processes" according to Angelina Russo. While we are seeing a rise in books which acknowledge the role that design plays in innovation, Verganti's book is a reminder that well-structured, entrenched design-driven innovation processes have been in place for many years. Verganti uses a number of examples from northern Italy to illustrate his well-considered and usefully described method for discovering 'meaning' in products and services.The difference betwe