Design Basics Index
| Author | : | |
| Rating | : | 4.57 (700 Votes) |
| Asin | : | 1581805012 |
| Format Type | : | paperback |
| Number of Pages | : | 360 Pages |
| Publish Date | : | 2017-12-01 |
| Language | : | English |
DESCRIPTION:
Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.
Master the 3 C's of Head-Turning Design!Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.
MedsReX said Great for beginners. This is a solid primer. In fact so solid that upon showing it to my design professor/good friend, he decided to place it in his curriculum.However, it's not without flaws:firstly, a lot of the designs shown as examples are a bit dated and often dont show of the concepts as well as one would hope.There are a few widows, orphans and other typographical faux-pas, not really the best thing for a book about design and layout.The size is hit or miss, I personally. "The book gets its point across" according to K Holmes. I don't normally like to "buy" into books, but this one caught my eye at the book store.At the time, I happened to be a graphics design student in college, and I honestly didn't know what I was doing. Bad grades, whole nine yards. I can't call it an over-night success, but this kind of made my lightbulb go off about why some designs work and some don't. Namely, I loved going between the "do's" and "don'ts" - that is, I saw how my work didn't work, and saw h. Rim said Excellent for beginners. My review title isn't a slight on the book as I do not mean it's excellent only for beginners. Since I'm a beginner (never took an art or design class since high school), I can only judge how good it is for beginners . The bottom line for me is, my graphic designs have definitely showed more creativity, more flow and overall shows more thought and planning. My previous "designing" used to involve just moving objects around and see if I like it - more hit or
He lives in Bellingham, Washington.. About the AuthorJim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools