Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
| Author | : | |
| Rating | : | 4.25 (673 Votes) |
| Asin | : | B00A2ZHMKY |
| Format Type | : | |
| Number of Pages | : | 361 Pages |
| Publish Date | : | 2017-04-14 |
| Language | : | English |
DESCRIPTION:
"High tech marketing classic ages well" according to Kindle Customer. I first read this book some years ago when I was building an early adopter product . It's concerns (going mainstream, appealing to pragmatic buyers) seemed remote and misplaced. Having been through the chasm I have grown to appreciate it's sound advice. What is necessary to achieve early product success is very different from enduring , mainstream success. Building a whole product solution is as important, if not moreso, than marketing a cutting edge subcomponent . Valuable Field guide to a difficult problem. Even if you think you know it, you should read it I had heard of this book so many times during my MBA and startup days so I always wanted to read it. But because this book is so highly quoted, I had also read various summaries and articles written around it. Reading these gave me the feeling that I know enough of what this book is all about and so perhaps I can give it a skip.Turns out I was wrong. No matter how much you think you know it, this book is still a goldmine. In spite of knowing the basics of diffusion curve and the way innovation spreads, I still got to learn many new things. Just to highlight a few:-. Lynn Robert Carter said Very good book - room for improvement in the Kindle version. There are a number of great insights in this book, especially for engineers who are beginning to climb up out of their heavy technical world and want to have true and serious impact on the real world. I was a bit disappointed to see that the transformation to the online version appears to have at least one recurring defect. It looks like some symbol used in lists in the paper book does not translate properly into a symbol in the on-line version. What we see on the Kindle Reader on the iPad are lines starting with "5Very good book - room for improvement in the Kindle version There are a number of great insights in this book, especially for engineers who are beginning to climb up out of their heavy technical world and want to have true and serious impact on the real world. I was a bit disappointed to see that the transformation to the online version appears to have at least one recurring defect. It looks like some symbol used in lists in the paper book does not translate properly into a symbol in the on-line version. What we see on the Kindle Reader on the iPad are lines starting with "535." It would be nice if there were someway to poi. 5." It would be nice if there were someway to poi
Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. Here is the best-selling guide that created a new game plan for marketing in high-tech industries. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.